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The Role of a Buyer in Business
The buyer's role in the purchasing process can vary depending on the type of business. In an e-commerce business, for example, a buyer often interacts with online platforms to select products, make payments, and receive deliveries.
Meanwhile, in businesses that involve B2B (Business-to-Business) transactions, a buyer will be involved in more in-depth contract negotiations before making a purchase.
In general, here are some of the roles of a buyer in the business realm:
1. Planning the company's operational needs
Buyers must understand the needs of various departments in the company, including the production department, marketing department, and operations department. A buyer must also understand market trends and economic conditions to predict future needs for goods or services.
2. Conduct market research
After knowing what goods or services are needed by the company, buyers must carry out market research to get information about the price, quality and availability of goods or services on the market.
Buyers must be able to compare prices from various suppliers to get competitive prices but still quality.
3. Negotiating with suppliers
Buyers must be able to negotiate with suppliers to get the best price without reducing the quality of the goods or services obtained. Therefore, a buyer must have good negotiation skills.
Moreover, buyers also have to maintain good relationships with suppliers so they can get competitive prices.
4. Ensuring the quality of goods or services
After negotiating, the buyer will purchase goods or services from the supplier. The buyer is responsible for ensuring that the goods or services received by the company are of good quality before agreeing to payment to the supplier.
5. Carrying out documentation
All processes for purchasing goods or services in small or large quantities must be properly documented by the buyer. This aims to facilitate the audit process as well as monitor how it is performing.